Hi, I'm Ivonne Martin — Senior Instructional Designer, L&D advocate, small business owner, and active mom. I built these tools because our community keeps asking the same great questions, and the answers deserve to live somewhere practical, free, and actually useful.
I've been in the instructional design community long enough to notice the same questions coming up over and over — how long does a course take to build? What should I charge? How do I write a professional proposal?
The answers exist — in research papers, ATD reports, Reddit threads, and industry benchmarks. But they're spread across dozens of tabs that most IDs don't have time to hunt down.
I'm a Senior ID who is active in the L&D community, passionate about helping people navigate and grow in this career. I teach about instructional design, advocate for the profession, and as a small business owner and mom — I'm always finding ways to work smarter, not harder.
So I built the tools I wished existed. Free. Research-backed. No sign-up required. Just practical help for the everyday busy instructional designer.
Research-backed, free to use, built for real ID workflows.
Stop guessing how long your eLearning projects will take. Get data-backed hour estimates for every phase — from needs analysis to LMS deployment.
Know exactly what to charge. Build your rate from the ground up — experience, overhead, market, and specializations — with 2025 market data baked in.
Go from new lead to client-ready proposal in minutes. Fill in the form, watch it build live, and download a polished PDF or Word doc ready to send.
Write measurable, Bloom's-aligned learning objectives in seconds. Pick your cognitive level, describe your topic and audience, and get ready-to-use objectives instantly.
Industry-specific prompt ideas and starters for every phase of your ID work. Pick your industry and what you need — get idea starters for scenarios, case studies, course topics, and more.
If a tool saved you time, helped you land a client, or just made your day a little easier — consider buying me a coffee. Every tip helps keep this project growing and new tools coming. No pressure, just gratitude either way.
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Shaped by real questions from the ID community. Have an idea? Share it →